There are a number of decisions you need to make when selling your home – both financial and emotional. But one of the most important considerations when deciding to list your property is who is going to sell it for you. It doesn’t matter if you’re selling the family home, your first apartment or an investment property, choosing the right real estate agent is key to getting the best result possible for your property.
While everyone approaches the sale of a home differently, there are some key things you should look for when choosing an agent to list your property with.
As with anything in property, research is key. “Don’t just look at who has the most ads in paper or the most listings,” Our inside Agent says. “Listen to recommendations from family and friends.” Find agents working in your area and put together a shortlist. Look at things like how many listings they have, their previous sales, and how they market both properties and their agency. You should look for an agent who will be closely involved with the selling process from start to finish.
A good real estate agent should know as much about the property and the locality as the vendor. “That shows they’ve invested the time and energy into knowing your property,” he says. “(They should know) what the local schools are, what is the zoning, what are the local bus routes, what’s the local coffee like … that’s really important to people.”
“They need to really have an understanding of the marketplace.” When you meet with agents find out how long they’ve worked in the area and test them on their local knowledge. They need to really have an understanding of the marketplace.
Your agent is presenting your home to the public, so it’s important to see how they engage with buyers. Go to open for inspections that your shortlisted agents are running to see how they present properties and how they interact with buyers. 80% of the decision making process when buying a property is emotional, so agents should know what buyers are going to respond to. “The agent that’s going to get the best result is the agent who looks after buyers the best,” he says.
“The agent people should be looking for is someone who can engage and nurture buyers.” He says. “Respect and transparency is going to get the best outcome.”
Remember that the more you know, the better prepared you’ll be for the sales campaign. Ask agents to take you through case studies of other property sales and to talk you through how the sale happened and how the results were achieved. Ask them why they use certain approaches and what they think will work best for your property and why.
“A result isn’t just a result – what led to the result is important,” He says.
“A result doesn’t just happen without giving good advice and having a good experience.”
Any good real estate agent should come armed with a strategy to sell your home so make sure you set clearly defined objectives and check in regularly to see how the agent is tracking. A selling strategy should include points on presentation, marketing and negotiation so vendors can make decisions at the start of the campaign. “Lay everything out upfront and then test them on delivery – set your benchmarks upfront.”
The last point is perhaps the most important – are you comfortable having this real estate agent sell your home? Property sales are essentially a partnership between the agent and the vendor, with both working to achieve the same goal. “What feels right is usually what is right,” he says.
“And be careful of discounts. A discount in fees usually means a discount in the sale price.”
Want to find out where your property sits within the market? Have one of our experienced agents come out and provide you with a market update on your home or investment!